Company
A US operating company with a single, clear purpose.
We own consumer retail brands, and give them the operating infrastructure a single small brand cannot afford on its own.
Overview
SHL Enterprises LLC was formed under the Wyoming Limited Liability Company Act on 12 January 2026. It holds and operates direct-to-consumer retail brands selling physical consumer goods online.
We are not an agency, a marketplace or a reseller. We own what we operate.
That means we control the storefronts, set pricing, hold the supplier relationships, carry the commercial risk, and stand as the counterparty to the customer in every transaction.
Commerce rewards scale in exactly the places a single small brand cannot afford it — supplier diligence, creative production, media measurement, support coverage, financial controls. Building those once, and applying them across a portfolio, is the whole reason this entity exists.
Structure
SHL Enterprises LLC is a single-member limited liability company, managed by its member. There is no outside shareholding, no nominee arrangement and no intermediate holding vehicle between the company and its owner.
Management
Joao Pedro Silva Paulo — Managing Member. Responsible for the company’s brand portfolio, commercial strategy, supplier relationships and day-to-day operations.
Read his note on what this company is
Registered agent
Registered Agents Inc, 30 N Gould St Ste R, Sheridan, WY 82801. The registered agent accepts service of process on the company’s behalf in the State of Wyoming.
Principal office
The company’s principal office is at 911 E Atlantic Blvd, Ste 101, Pompano Beach, Florida 33060. This is the address of record for the company with both the Wyoming Secretary of State and the Internal Revenue Service, and it is where business correspondence should be directed.
Registered details
Formation
- Legal name
- SHL Enterprises LLC
- Entity type
- Limited Liability Company
- Jurisdiction
- State of Wyoming, USA
- Date formed
- January 12, 2026
- Filing ID
- 2026-001864055
- Governing statute
- W.S. 17-29-101 et seq.
Addresses & registration
- Principal office
- 911 E Atlantic Blvd, Ste 101
Pompano Beach, FL 33060 - Registered agent
- Registered Agents Inc
30 N Gould St Ste R
Sheridan, WY 82801 - Federal tax ID
- EIN issued & on file
- Correspondence
- [email protected]
Formation records are publicly verifiable through the Wyoming Secretary of State business search. Certified copies of the Articles of Organization and federal tax registration are provided to banking, payment and supply partners on request as part of ordinary onboarding.
Why Wyoming
Wyoming was selected for formation for the same reasons it is a common choice for closely held US companies: a modern and stable LLC statute, a predictable annual filing regime, low administrative overhead and a Secretary of State that maintains an accessible public register.
Formation in Wyoming and operation from Florida is a routine arrangement. The company maintains its registered agent in Wyoming as required by statute, keeps its filings current, and conducts its business correspondence and administration from its principal office in Pompano Beach.
Next
How the portfolio actually runs.
Sourcing, storefront, acquisition, fulfillment and after-sales care — the operating cycle we apply to every brand we own.
View operations